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2027 will be the year of oils

Cream has competition. 2027 will be the year of oils, and a woman in Palma de Mallorca saw it coming earlier than most.

Rosita, The Queen of Luxury Oil, founder and CEO of JunkFree Cosmetics, puts it bluntly: "A body lotion is mostly water. An oil is pure care." With her brand JunkFree Cosmetics she pulled the beauty oil out of its dusty health-store corner and put it into dark glass with a jungle print. The result is a skincare product you don't hide. You show it off.

Five shifts will shape 2027, and oil sits at the centre of every one of them.

One, the short ingredient list becomes a status symbol. People who read the back of a bottle today aren't looking for a fireworks display of actives. They want honesty. JunkFree Cosmetics keeps its ingredient lists short. Rosita doesn't call that restraint. "An oil needs no emulsifiers and no harsh preservatives, because there's no water in it. I'm not leaving anything out. It simply doesn't need more."

Two, freshness beats shelf life. Once opened, the brand's oils last six months on purpose instead of the usual 24. What used to sound like a drawback now reads as a promise of quality.

Three, skincare becomes a family affair. Mothers buy for their daughters and add a body oil for themselves while they're at it. A formula pure enough for young skin flatters every skin.

Four, scent without perfume. While many brands reach for perfume, Rosita works with food-grade aromas at JunkFree Cosmetics, the kind you'd find in a patisserie.

Five, the bathroom becomes a stage. Products have to be beautiful enough to live on the shelf. Rosita's bottles were made for exactly that.

Will oil push cream off the shelf entirely in 2027? For Rosita, The Queen of Luxury Oil, that comes down to the person. Men tend to reach for a gel cream that sinks in fast. Some women stay loyal to their cream, others swear by oil. "It always depends on who you are," says the founder and CEO of JunkFree Cosmetics. "But the trend towards pure organic oils, the kind we make at JunkFree Cosmetics, keeps growing."

Oils no longer have to sit dusty on a health-store shelf looking dull. The Queen of Luxury Oil has already proven that. She is revolutionising oil.

Rosita, known as The Queen of Luxury Oil, is the founder of JunkFree Cosmetics in Mallorca. Her signature products are luxury oils with a short ingredient list. junkfreecosmetics.com